Chi’an Technology participates in -The 11th China Outdoor Advertising Forum

On June 20, the 11th China Outdoor Advertising Forum hosted by the China Advertising Association was held in Xuzhou City, Jiangsu Province. Chi’an Technology was invited to attend the forum meeting.

China Outdoor Advertising Forum is a large-scale professional event with high level, large scale and wide influence in the field of outdoor advertising in China. Since 2011, with the support of local advertising associations, various branches, member units and relevant units of the advertising industry, the forum has been successfully held for ten consecutive sessions, and has gradually become a weather vane leading the development of the outdoor industry and has played an important guiding role in scientific planning of urban outdoor advertising, enterprise innovation and development, transformation and upgrading.

Sun Yanfeng, deputy director of the Advertising Department of the State Administration for Market Regulation, Dong De, deputy director of the Jiangsu Provincial Market Supervision Administration, Lin Bin, deputy mayor of Xuzhou Municipal People's Government, Zhang Guohua, president of the China Advertising Association and global vice chairman of the International Advertising Association, and leaders of the Market .

Supervision Administration and Urban Management Bureau, industry experts and representatives of outdoor advertising units in some cities attended the event.

In his speech, Sun Yanfeng, deputy director of the Advertising Department of the State Administration for Market Regulation, pointed out that the scale of my country's advertising industry has grown year by year, and the degree of digitalization has been increasing. Outdoor advertising has become an important part of the entire advertising industry and plays an important role in urban construction. He hopes that outdoor advertising companies should improve their risk resistance and creativity. He said that as the supervision and management department of advertising, he will continue to strengthen guidance supervision, maintain the Advertising Law, maintain market order, and focus on supervision and management of the people's livelihood field. Finally, he hopes that all advertisers will work together to help economic development and achieve new achievements.

Lin Bin, deputy mayor of Xuzhou Municipal People's Government, warmly welcomed friends from the outdoor advertising industry across the country and introduced the economic development of Xuzhou. He wished the forum a great success.

Zhang Guohua, President of the China Advertising Association and Global Vice Chairman of the International Advertising Association, gave a keynote speech. He first affirmed the important role played by outdoor advertising in promoting economic development, promoting consumption upgrading, and enhancing the city's image, and put forward high expectations for the future development of the outdoor advertising industry.

President of Jiangsu Advertising Association He Shoutian delivered a welcome speech and introduced the development status of the advertising industry in Jiangsu Province to the participants.

This forum released the "China Outdoor Digital Upgrade Plan" and the "2024 China Outdoor Pioneer Challenge". This plan hopes to build a new outdoor marketing ecosystem that is efficient, dynamic and interconnected. During the forum, the guests gave speeches and roundtable discussions on topics such as "the new pattern of outdoor advertising in China", "new concepts of outdoor advertising marketing", and "new breakthroughs in outdoor advertising".

The successful holding of the forum provides a platform for exchanges and cooperation for the outdoor advertising industry and promotes the innovative development of the outdoor advertising industry. Chi’an Technology's advertising entrance and exit equipment has been unanimously praised by the association and advertising media companies. Chi’an Technology will continue to deepen its market, give full play to its own value, better lead the industry forward, and contribute its own strength to the development of community advertising.